Your key to sales growth

The Genesis VS with its traditional timber jointing methods to every joint, was launched at the first FIT show in 2013 by the team at Bison. The Genesis VS represented a huge investment for a small company at the time but the FIT show was the perfect place for Bison to showcase its new concept.

The success of the Genesis VS over the last five years has given birth to the growing ‘Genesis Collection’, which now includes the New Genesis Flush Sash and Patio 24. The Genesis Collection’s marketing message – “It’s the attention to detail that makes the difference” – highlights the need for quality products in today’s marketplace, according to Mark Tetley, director at Bison Frames, who explains the benefits of the company’s value-added products.

The vertical slider, flush casement, bifold door of sliding patios have become an essential part of most installers’ portfolios, attracting attention from the heritage and replacement markets but in more recent times has seen a larger uptake in new build developments and self-build projects.

Across the UK, homeowners and developers who would previously have installed standard PVCU windows and doors, are now looking for something special to enhance their properties, maintain period charm, or give them a contemporary twist – and our Genesis Collection gives them just that.

The industry is changing, with the realisation that quality and attention to detail is now the way forward. The authenticity of PVCU products has improved in leaps and bounds in recent years and our Genesis Vertical Slider, which was developed exclusively by Bison Frames, is the pinnacle of that authenticity and innovation.

The Genesis Collection continues to grow and now consists of the Vertical Slider and Flush Sash window both available with fully mechanical joints or Graf seamless welds. The Collection also includes our Graf seamless welded products, Patio 24, bifold doors and the storm-proof casement window, residential door and French door suite.

In a world of ‘me-too’ products, genuinely innovative products such those in the Genesis Collection offer a fantastic opportunity to sell something new. And with a compelling marketing support package and plans for further new products being introduced to the collection in 2018, the Genesis Collection from Bison adds a unique dimension to any installer’s portfolio.